8 September, 2020

In this episode with Genevieve Leveille, CEO of AgriLedger, we will learned about her company’s work with the World Bank and the Government of Haiti to use DLT to empower farmers. Farmers are at the edge of the food supply chain. With supply chain transparency they can negotiate better prices and produce to meet demand. With better traceability food safety can be improved. The lessons learned extend to other supply chains as well.

We discussed:

  • How technology addresses governance problems
  • Information scarcity in (food) supply chains
  • How DLTs create transparency and traceability
  • Improving demand forecasting and pricing
  • Practical implementation challenges
  • Managing stakeholder relationships
  • Results achieved for farmers and buyers
  • Lessons learned for other supply chains
  • Future possibilities for DLTs


Genevieve Leveille is the Founder and CEO of AgriLedger. She is an expert on the commercial application of Distributed Ledgers for critical supply chains.

Genevieve led AgriLedger’s collaboration with the World Bank and Haiti’s Ministry of Commerce and Industry to deliver a Distributed Ledger Technology pilot. The project went live in May 2020, allowing Haitian fruit farmers, customers and families to reap the benefits of higher prices and improved food security.

Genevieve was nominated by the Financial Times to the top 100 BAME in UK technology in 2019 and was a named a winner of the ComputerWeekly 2020 Women in Software. She is vice-chair of techUK’s Distributed Ledger Technologies Working Group, which provides strategic direction for all UK activities related to DLT. Genevieve is also an inaugural member of the Advisory Group for the Estonian Government’s eResidency initiative.

A sought-after voice, Genevieve has spoken on emerging technologies at numerous high-profile conferences around the world, sharing the stage with the likes of Edward Snowden, Tim Berners-Lee, and Vint Cerf.

Frode Odegard is a thought leader in post-industrial management science. His major focus is on how corporates, investors and policymakers can best navigate humanity’s transition to a post-industrial civilization and economy.

A serial entrepreneur since his high school years, Frode’s multi-disciplinary background stretches from theoretical computer science to the boardroom. He has a deep background in organizational design and a passion for history, linguistics, disruptive technologies, and philosophy. When not at work on post-industrial management tools, he is in the dojo practicing traditional Iwama style Aikido.

About the Post-Industrial Forum

Brought to you by the Post-Lean Institute in collaboration with industry partners, the Post-Industrial Forum is a unique global community with the purpose of developing and promoting a better understanding of the post-industrial transition and how to navigate it. Members include corporate executives, board members, investors, entrepreneurs, policymakers, and experts in various fields.